Creating Killer Headlines
by David Seitz
Having trouble creating ads that pull? Fear not, with a
little smart thinking you will be on your way to writing
killer headlines.
Pick up a few back issues of your favorite newspaper,
magazine, periodical, etc. and take notice of the
advertising sections. Take note of which ads appear most
often and repeatedly. Notice the headlines? I bet some are
similar and contain at least one of the following words:
FREE, NOW, HURRY, LIMITED TIME, HOW TO, YOUR
These are powerful words to use in your marketing. Do you
know why ads all over contain one or more of these powerful
words? Because they stop readers in their tracks, they
create a reaction, simply put, they SELL!
Use them in all your headlines and watch the response to
your marketing. I bet you'll be in for a surprise. It's
not hard to create killer headlines just fill in the blanks.
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Get the idea, try writing a page full of headlines, walk
away take a break then go back and revise the ones you like.
Show a few of your friends, associates, partners, etc.
Narrow it down to 5 and start testing them. The ones that
work? Don't touch! You just created a killer headline. Work
it until it runs dry, if it's really killer you may find
you can use it week after week and generate similar results.
The reason you see the same ads over and over is due to the
simple fact that "THEY ARE WORKING"!
