When I first started my e-zine I wanted more subscribers. I didn't want to
pay a dime for new e-zine subscribers and I had seen a thing or two about
e-zine ad swaps, so I set out to see which e-zine owners would swap ads
with me.
I contacted some e-zine owners and while some turned me down, some e-zine
owners wanted to swap and so I was off starting with my first ad swaps.
Most of the e-zines I swapped with in the beginning had anywhere from 2-4
times the subscribers I had, so I had to run their ad a total of 2-4 times
in my e-zine. (This didn't matter to me, I just wanted more
subscribers.)
Well, after about 3 issues of my e-zine, it got a bit tedious for me to
remember who I had placed ads for month after month, who I had finished my
deal with, what the ad was that I was supposed to run for a particular
e-zine, etc. A real pain in the neck!
I needed to automate, so I designed a piece of software (that you too can
download and use for free) that allowed me to keep track of the above
mentioned problems.
Use tools as much as possible to automate your ad swaps.
- Set up an autoresponder to give information on your ad swaps and how
to contact you to set up an ad swap deal.
- Use the free Ezine Ad Swap Tracker Pro software to manage your swaps.
http://www.HomeBasedProfit.com/east
- Use the free Ezine Ad Swap List listserve to find others to swap with.
http://www.HomeBasedProfit.com/east/swaplists.shtml
Is swapping ads the end-all to acquiring new subscribers?
I found that some of the swaps didn't bring me any new subscribers and the
other swaps did. (Some of the subscribers I have gained are still
subscribers to this day, 2 years later.) But like anything, not all swaps
produce. It may have been your ad or it may have been the e-zine you
swapped with.
Ad swapping is another tool in your belt, not the end-all answer to
subscriber acquisition.
Test ad swap copy to see what pulls the best.
Find an ad that brings in new subscribers and use that ad in future ad
swaps. Once you find an ad that works well, use it over and over.I have found that giving something away to new subscribers works best.
Giving people a "bonus" for subscribing to your e-zine.
Never leave an ad spot empty, just because you don't have an ad to
run.
If you sell ad space in your e-zine and you have a vacant spot in a
particular issue, NEVER LEAVE IT BLANK, go for a swap and increase your
subscriber base.
Find others that reach your target market and want to swap ads.
In order to find people to swap ads with, I started out by surfing around,
but like I said before, I like to automate things as much as possible. I
started a listserve of e-zine owners that want to swap ads with other
e-zine owners. It has worked well for those who use it. To see how well it
works and to join for free, visit here
http://www.HomeBasedProfit.com/east/swaplists.shtml
Treat your new subscribers well or you'll cut your own throat.
Make sure you deliver your "bonus" to your new subscribers (automate it if
possible). Some people will join your e-zine just for the bonus. If you
don't deliver it, you can bet they won't stay around for long and they
will unsubscribe from your e-zine.
