Financing Your New Business by Dr. Robert Sullivan
If it is at all possible, you should start your business without any
funding beyond your own. Do this by starting slowly and in conjunction
with present employment. Start your business by working evenings and
weekends while keeping your present job as long as practicable. This
way, if the business does not meet your expectations, you have not
incurred debt and will still have a job!
However, in many instances outside funding will be required depending
on the nature of the business. For example, expensive equipment or
initial stock may be required. When determining your financing needs,
remember that nearly everyone underestimates what is required so be
careful and do your planning accordingly. And of course, don't forget
to factor in contingency ...sickness, bad weather, equipment breakdown,
etc. Anything that increases the time line to profits! Best you figure
on a year before you start.
- Office equipment (Fax machine, computer, printers)
- Production equipment (if you will be manufacturing)
- Office or production furniture
- Office supplies
- Legal and CPA fees
- Insurance
- Business licenses or permits
- Lease deposits
- Remodeling costs
- Utility deposits (this can be quite large!)
- Salaries
- Shipping
- Advertising and promotion
- and the big one ... contingency!
What you want to avoid is having to find additional financing during
your startup phase. It is easier to obtain financing the first time
around!
There are two major forms of business financing.
- DEBT FINANCING.
This simply means you get a loan from someone or
somewhere and go into debt! You are obligated to repay the money.
- EQUITY FINANCING.
This involves "selling" a portion of your company
to an outside investor. You have no obligation to repay the funds. In
general, this type of funding is provided by venture capital firms.
The fact is, 99.99% of all small businesses will utilize debt financing
since most "equity lenders" (venture capital companies) are interested
in lending large amounts of money, generally a million dollars or more.
We will only consider sources for obtaining debt financing for your
venture.
For those of you interested in equity financing (venture capital),
here are some suggestions for locating possible sources:
Check the yellow pages under "venture capital companies."
Check out
http://www.vcworld.com, Venture Capital World Online. They
provide a direct database link between investors searching for
opportunities and entrepreneurs in need of venture capital.
Check with the National Venture Capital Association in Arlington, VA
at 703 528 4370.
SOURCES FOR DEBT FINANCING
- YOURSELF!
(Savings) You are your own best "lender" if you have the
savings. This approach can be quick and easy.
CAUTION: ensure you have adequate savings for both the business and
other life contingencies.
FRIENDS and RELATIVES. If they believe in you and your idea, friends
and relatives are sometime willing to fund you. Choose this route with
care and ensure you execute a formal loan document stating loan terms
(interest, terms of repayment).
CAUTION: Many friends have been lost and many relatives alienated because
of a small business failure.
BANKS and CREDIT UNIONS. Many banks and credit unions (check with your
own first and with you local chamber of commerce for alternate
possibilities) will loan money for starting a small business. This
approach will require that you present a formal plan to the bank showing
justification for the amount you are borrowing.
THE SMALL BUSINESS ADMINISTRATION (SBA). Check out their website
(http://www.sba.gov). Contrary to what
many believe the SBA does NOT generally loan money directly but rather
guarantees a loan (normally up to 90%). This can make it a lot easier to
obtain a bank loan since the banks risk is lowered considerably. The
exception is that the SBA does provide direct loans to certain groups
including Vietnam-era and disabled veterans and handicapped individuals.
In general, the SBA will not offer any assistance. Most loans guaranteed
through the SBA are between $25,000 and $750,000. However, there is a
"microloan" program for amounts from a few hundred dollars up to $25,000.
VENDOR FINANCING. If your business is one that relies heavily on
certain vendors, it may be possible to obtain financing through the
vendor. After all, they want you to use their product and therefore
have an interest in helping you be successful.
STATE. Some states have small business financing authorities that
issue tax-exempt development bonds that be used to finance land,
buildings and equipment for manufacturing businesses. Check with your
local government office for details.
HOME EQUITY LOAN. Interest rates for this kind of loan are generally
quite low and the interest is fully deductible for the first $100,000
borrowed.
CAUTION: You are placing your home on the line!
LIFE INSURANCE. Some type of life insurance policies (whole life and
universal) have cash value which can be borrowed at very low interest
rates. You are not obligated to pay this money back but if you don't,
your policy payout is reduced by the amount borrowed.
RETIREMENT PLANS. Some retirement plans (401K for example) allow you
to borrow against vested benefits. Generally, up to 50% may be borrowed
as long as this is less than $50,000.
CAUTION: If you quit your employment, the loan must be repaid immediately.
If you don't the amount borrowed is treated as an early distribution and
is taxable.
GRANTS. Many foundations provide funding in the form of grants. Check
"The Foundation Directory" at your local library or visit their website
at http://fdncenter.org to find out
what foundations may have an interest in your specific business idea. The
Foundation Center may be reached at 212 620 4230.
CREDIT CARDS. These should be used with care because of the
excessively high rates of interest usually charged.
A FINAL NOTE. Remember that many of these loan ideas will require you to
sign a personal guarantee. This means that regardless of what happens to
your business, you are personally liable for the repayment of the loan
amount. Think carefully before signing.
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Robert Sullivan is the author of The Small Business Start-Up Guide, and United States Government - New Customer!. He frequently lectures on
starting small businesses and appears on CNBC's "Minding Your Business"
as a small business expert. His books may be ordered toll-free by calling
1 800 375 8439.
Robert also developed and maintains an extensive award-winning Internet
website, "The Small Business Advisor," at
http://www.isquare.com
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